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Manager's guide to marketing, advertising, and publicity
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Manager's guide to marketing, advertising, and publicity
Barry Callen
By:
Callen, Barry
Publication details:
New York
McGraw Hill
2010
Description:
xviii, 250 p. : ill. ; 23 cm
ISBN:
9780071627962
ISSN:
2010655090
Subject(s):
Advertising
Marketing
Publicity
DDC classification:
658.8 CAL
Item type:
Books
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Anna Centenary Library
658.8 CAL (
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658.8 BUR
SE MARKETING
658.8 BUR
Marketing Excellence 3: Award-Winning Companies Reveal The Secrets Of Their Success
658.8 BUS
Entrepreneurial marketing : real stories and survival strategies
658.8 CAL
Manager's guide to marketing, advertising, and publicity
658.8 CAL
Perfect phrases for sales and marketing copy : hundreds of ready-to-use phrases to capture your customer's attention and increase your sales
658.8 CAL
MANAGER'S GUIDE TO MARKETING , ADVERTISING, AND PUBLICITY
658.8 CAR
Mastering marketing management
Includes index
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