Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings Walter W. Wymer, Jr., Sridhar Samu, editors

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Publication details: New York Routledge 2003Description: 197 p. : ill. ; 23 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 WYM (Browse shelf(Opens below))	Available		179686

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Previous	658.8 WIL Marketing management in practice	658.8 WIL Services marketing : integrating customer focus across the firm	658.8 WIN Convergence marketing : running with the centaurs : strategies for reaching the new hybrid consumer	658.8 WYM Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings	658.8 YAN Marketing strategy	658.8 YOU Marketing technology as a service : proven techniques that create value	658.8 YOU Profitable marketing communications : a guide to marketing return on investment	Next

Includes bibliographical references and index

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