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Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance
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Leading through relationship marketing: how winning organisations leverage stakeholder relationships to improve business performance
Richard Batterley
By:
Batterley, Richard
Publication details:
New Delhi
Tata McGraw-Hill Publishing Company
2003
Description:
x, 206p
ISBN:
9780070583962
Subject(s):
Relationship marketing
DDC classification:
658.812 BAT
Item type:
Books
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Includes index
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