Killer differentiators : 13 strategies to grow your brand Jacky Tai and Wilson Chew

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Publication details: Chennai Westland 2008Description: 343 p. ; 24 cmISBN:

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Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 TAI (Browse shelf(Opens below))	Available		120415

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Previous	658.827 STE Waking the giant : revitalising the mature brand	658.827 SYE Wowability : how to achieve it & why it matters	658.827 TAI Get a name! : 10 rules to create a great brand name	658.827 TAI Killer differentiators : 13 strategies to grow your brand	658.827 TAY Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout	658.827 TAY Brand vision: how to energize your team to drive business growth	658.827 TEM Branding in Asia : the creation, development, and management of Asian brands for the global market	Next

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