Kellogg on integrated marketing the Kellogg marketing faculty and the faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University ; Dawn Iacobucci and Bobby Calder, editors

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Publication details: New Delhi Wiley - India 2003Description: xxi, 314 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 IAC (Browse shelf(Opens below))	Available		125931

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Includes bibliographical references and index

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