Interviewing groups and individuals in qualitative market research Joanna Chrzanowska

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Publication details: Thousand Oaks, CA SAGE Publications 2003Description: xvi, 156 p. ; 23 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.834 CHR (Browse shelf(Opens below))	Available		164069

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Previous	658.83076 VEN An introduction to marketing experimentation : methods, applications and problems	658.833 LIN Brand child : remarkable insights into the minds of today's global kids and their relationships with brands	658.834 BAG Managers and the legal environment : strategies for the 21st century	658.834 CHR Interviewing groups and individuals in qualitative market research	658.834 CRA The myth of excellence : why great companies never try to be the best at everything	658.834 DES Methods beyond interviewing in qualitative market research	658.834 ELM Profiling machines : mapping the personal information economy	Next

Includes bibliographical references and index

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