Internal marketing : tools and concepts for customer-focused management Pervaiz K. Ahmed and Mohammed Rafiq

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Publication details: Amsterdam ; Boston Elsevier Butterworth-Heinemann 2004Description: x, 299 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 AHM (Browse shelf(Opens below))	Available		350733

Published in association with The Chartered Institute of Marketing. Includes bibliographical references and index

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