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Integrated marketing communications : a primer Philip J. Kitchen and Patrick de Pelsmacker
Publication details: London ; New York Routledge 2004Description: xiii, 193 p. : ill. ; 24 cmISBN:- 9780415314206
- 2004000946
- 658.80014 KIT
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.80014 KIT (Browse shelf(Opens below)) | Available | 147849 |
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| 658.8001 OLS Liberty, desert and the market : a philosophical study | 658.8001 SAR Critical marketing : defining the field | 658.8001 TAD.3 The history of marketing thought | 658.80014 KIT Integrated marketing communications : a primer | 658.80019 BRO Influencer marketing : who really influences your customers? | 658.80019 DAN Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys | 658.80023 CIL Marketing yourself |
Includes bibliographical references (p. 178-186) and index
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