Integrated communication : synergy of persuasive voices edited by Esther Thorson, Jeri Moore

Contributor(s):

Moore, Jeri
Thorson, Esther
Conference on Advertising and Consumer Psychology (11th : 1992 : Chicago, Ill.)

Publication details: Hove ; East Sussex Psychology Press 1996Description: ix, 386 p. : ill. ; 24 cmISBN:

9780805813913

ISSN:

95019673

Subject(s):

Communication in marketing - Congresses
Marketing - Management - Congresses

DDC classification:

658.8 THO

Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 THO (Browse shelf(Opens below))	Available		175086

Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992. Includes bibliographical references and indexes

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Integrated communication : synergy of persuasive voices edited by Esther Thorson, Jeri Moore

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