Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack

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Publication details: Upper Saddle River, NJ Prentice Hall 2010Edition: 4th edDescription: xxi, 454 p. : ill. (chiefly col.) ; 28 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1 CLO (Browse shelf(Opens below))	Available		316201

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Previous	659.1 CHA Advertising karma : adding verve to the works	659.1 CHA Advertising and Brand Management	659.1 CHA Advertising and Brand Management	659.1 CLO Integrated advertising, promotion, and marketing communications	659.1 COP Fashion Promotion In Practice	659.1 DRE Creative advertising	659.1 DRE Creative strategy in advertising	Next

Includes bibliographical references and index

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