Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack

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Publication details: Upper Saddle River, NJ Prentice Hall 2010Edition: 4th edDescription: xxi, 454 p. : ill. (chiefly col.) ; 28 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1 CLO (Browse shelf(Opens below))	Available		316201

Includes bibliographical references and index

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