Inside-out marketing : how to create an internal marketing strategy Michael Dunmore

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Publication details: London Kogan Page 2002Description: viii, 264 p. ; 24 cmISBN:

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Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 DUN (Browse shelf(Opens below))	Available		313510

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Previous	658.8 DRU Introduction to marketing concepts	658.8 DRU Strategic marketing : planning and control	658.8 DUB Marketing management : a value creation process	658.8 DUN Inside-out marketing : how to create an internal marketing strategy	658.8 DUR Chinese innovation and Branding Leaps	658.8 DUT Service Management	658.8 DWY Business marketing : connecting strategy, relationships, and learning	Next

Includes bibliographical references and index

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