Innovative marketing communications : strategies for the events industry Guy Masterman, Emma H. Wood

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Publication details: Amsterdam ; Boston Elsevier/Butterworth-Heinemann 2006Description: xxi, 322 p. : ill. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 MAS (Browse shelf(Opens below))	Available		292960

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Previous	658.8 MAR Implementing key account management : designing customer-centric processes for mutual growth	658.8 MAS The marketing game!	658.8 MAS The marketing game!	658.8 MAS Innovative marketing communications : strategies for the events industry	658.8 MAT Business to business marketing	658.8 MAZ Pricing of Products & Services	658.8 MAZ Pricing of Products & Services	Next

Includes bibliographical references and indexes

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