In search of the obvious : the antidote for today's marketing mess Jack Trout

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Publication details: Hoboken, NJ John Wiley & Sons c2008Description: xv, 208 p. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 TRO (Browse shelf(Opens below))	Available		120412

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Includes bibliographical references (p. 195-197) and index

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