Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers Idil Miriam Cakim

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Publication details: Hoboken, NJ Wiley 2010Description: xvii, 204 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Barcode
English Books	Anna Centenary Library	658.872 CAK (Browse shelf(Opens below))	hbk	Available	130223

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Previous	658.872 BUR Effective web presence solutions for small businesses : strategies for successful implementation	658.872 BUR Social employee : how great companies make social media work	658.872 BUS Online communities handbook : building your business and brand on the Web	658.872 CAK Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers	658.872 CAM Design and launch an online boutique in a week	658.872 CAM 55 surefire Internet businesses you can start for under $5,000	658.872 CAN E-business and commerce strategic thinking and practice	Next

Includes bibliographical references and index

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