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IMC, the next generation : five steps for delivering value and measuring financial returns
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IMC, the next generation : five steps for delivering value and measuring financial returns
by Don E. Schultz, Heidi F. Schultz
By:
Schultz, Don E
Contributor(s):
Schultz, Heidi F
Publication details:
New York
McGraw-Hill
c2004
Description:
xxiii, 408 p. : ill. ; 24 cm
ISBN:
9780071416627
ISSN:
2003003687
Subject(s):
Brand name products
Business communication
Customer services
Marketing
DDC classification:
658.8 SCH
Item type:
Books
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658.8 SCH
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IMC, the next generation : five steps for delivering value and measuring financial returns
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Includes Index
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