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IMC, the next generation : five steps for delivering value and measuring financial returns by Don E. Schultz, Heidi F. Schultz

By: Contributor(s): Publication details: New York McGraw-Hill c2004Description: xxiii, 408 p. : ill. ; 24 cmISBN:
  • 9780071416627
ISSN:
  • 2003003687
Subject(s): DDC classification:
  • 658.8 SCH
Item type: Books
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