Health care market strategy : from planning to action Steven G. Hillestad, Eric N. Berkowitz

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Publication details: Sudbury, MA Jones and Bartlett Publishers c2004Edition: 3rd edDescription: xvii, 287 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	362.10688 HIL (Browse shelf(Opens below))	Available		398058

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Previous	362.10688 EVA Public health branding : applying marketing for social change	362.10688 FOR Cases in health care marketing	362.10688 FOR Health care marketing : tools and techniques	362.10688 HIL Health care market strategy : from planning to action	362.10688 MAC Commercialization of health care : global and local dynamics and policy responses	362.10688 SIE Marketing public health : strategies to promote social change	362.10688 THO Marketing matters : a guide for healthcare executives	Next

Rev. ed. of: Health care marketing plans. 1991. Includes bibliographical references and index

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