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Handbook of research on mobile marketing management [edited by] Key Pousttchi, Dietmar G. Wiedemann

Contributor(s): Publication details: Hershey, PA Business Science Reference 2010Description: xxxii, 548 p. : ill. ; 29 cmISBN:
  • 9781605660745
ISSN:
  • 2009006922
Subject(s): DDC classification:
  • 658.872 POU
Item type: Books
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