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Net gain : expanding markets through virtual communities John Hagel III, Arthur G. Armstrong
Publication details: Boston Harvard Business School c1997Description: xv, 235 p. : ill. ; 24 cmISBN:- 9780875847597
- 96041597
- 658.800285467 HAG
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.800285467 HAG (Browse shelf(Opens below)) | Available | 504185 |
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| 658.80028546 KAR E-shock : the new rules : e-strategies for retailers and manufacturers | 658.800285467 AGA Business on the net | 658.800285467 GRI Quicksilver companies : the battle for the online consumer | 658.800285467 HAG Net gain : expanding markets through virtual communities | 658.8002854678 HAG Net worth : shaping markets when customers make the rules | 658.8002854678 LIN Clicks, bricks & brands | 658.8002854678 SMI EMarketing excellence : the heart of ebusness |
Includes bibliographical references (p. 221-224) and index
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