Going negative : how political advertisements shrink and polarize the electorate Stephen Ansolabehere, Shanto Iyengar

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Publication details: New York Free Press c1995Description: viii, 243 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	324.730973 ANS (Browse shelf(Opens below))	Available		456589

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Previous	324.730941 BUS Marketing the populist politician : the demotic democrat	324.730973 ADA Picture perfect : life in the age of the photo op	324.730973 ADA Picture perfect : life in the age of the photo op	324.730973 ANS Going negative : how political advertisements shrink and polarize the electorate	324.730973 BEN Communication in political campaigns	324.730973 HAC Presidential candidate images	324.730973 HOW New media campaigns and the managed citizen	Next

Includes bibliographical references (p. 215-234) and index

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