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Global marketing management : changes, new challenges, and strategies Kiefer Lee, Steve Carter

By: Contributor(s): Publication details: Oxford Oxford University Press 2009Edition: 2nd edDescription: xxvii, 565 p. : col. ill. ; 27 cmISBN:
  • 9780198064053
ISSN:
  • 2009005337
Subject(s): DDC classification:
  • 658.84 LEE
Item type: Books
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