Global marketing management : changes, challenges, and new strategies Kiefer Lee, Steve Carter

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Publication details: Oxford Oxford University Press 2006Edition: 1st Indian edDescription: xxxi, 582 p. : ill. ; 25 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.84 LEE (Browse shelf(Opens below))	Available		107643

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Includes bibliographical references and index

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