Global marketing and advertising : understanding cultural paradoxes Marieke de Mooij

By:

Publication details: Thousand Oaks, CA SAGE c2010Edition: 3rd edDescription: xviii, 323 p. : ill. ; 26 cmISBN:

ISSN:

Subject(s):

DDC classification:

Item type: Books

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 DEM (Browse shelf(Opens below))	Available		162232

Previous								Next
Previous	658.802 DAH Marketing communications : a brand narrative approach	658.802 DAV Beating the commodity trap : how to maximize your competitive position and increase your pricing power	658.802 DAY Market driven strategy : processes for creating value	658.802 DEM Global marketing and advertising : understanding cultural paradoxes	658.802 DOL Strategic marketing management	658.802 DOO CIM coursebook strategic marketing decisions	658.802 FAL Juicing the orange : how to turn creativity into a powerful business advantage	Next

Includes bibliographical references and index

There are no comments on this title.

to post a comment.

Find us on the map