Global marketing : a decision-oriented approach Svend Hollensen

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Publication details: Harlow, England ; New York Financial Times Prentice Hall 2011Edition: 5th edDescription: xliii, 756 p. : col. ill. ; 27 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.84 HOL (Browse shelf(Opens below))	Available		115839

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Previous	658.84 HEA International marketing	658.84 HEN Management : introduction to e-commerce	658.84 HOG E-enterprise : business models, architecture, and components	658.84 HOL Global marketing : a decision-oriented approach	658.84 HOP Grow your global markets: a handbook for successful market entry	658.84 HSU Innovative planning for electronic commerce and enterprises : a reference model	658.84 JAG Fusion for profit : how marketing and finance can work together to create value	Next

Includes bibliographical references and index

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