Global brand strategy : unlocking branding potential across countries, cultures & markets Sicco Van Gelder

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Publication details: London Kogan Page Limited 2008Edition: 1st South Asian edDescription: xii, 260 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 VAN (Browse shelf(Opens below))	Available		311891

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Includes bibliographical references (p. [251]-256) and index

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