From brand vision to brand evaluation : strategically building and sustaining brands Leslie De Chernatony

By:

Publication details: Oxford ; Boston Butterworth-Heinemann 2001Description: xv, 293 p. : ill. ; 21 cmISBN:

DDC classification:

Item type: Books

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 CHE (Browse shelf(Opens below))	Available		334520

Previous								Next
Previous	658.827 CAR Dyson : the domestic engineer : how Dyson changed the meaning of cleaning	658.827 CES Conversational capital : how to create stuff people love to talk about	658.827 CHE Understanding brands	658.827 CHE From brand vision to brand evaluation : strategically building and sustaining brands	658.827 CHE Creating powerful brands in consumer, service and industrial markets	658.827 CHE Creating powerful brands in consumer, service and industrial markets	658.827 CHE From brand vision to brand evaluation: the strategic process of growing and strengthening brands	Next

Includes index

There are no comments on this title.

to post a comment.

Find us on the map