From brand vision to brand evaluation : strategically building and sustaining brands Leslie De Chernatony

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Publication details: Oxford ; Boston Butterworth-Heinemann 2001Description: xv, 293 p. : ill. ; 21 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 CHE (Browse shelf(Opens below))	Available		334520

Includes index

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