From altoids to zima : the surprising stories behind 125 brand names Evan Morris

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Publication details: New York Simon & Schuster 2004Description: 199 p. ; 18 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 MOR (Browse shelf(Opens below))	Available		456720

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Previous	658.827 MOO பொசிஷனிங்	658.827 MOO பொசிஷனிங்	658.827 MOR The global corporate brand book	658.827 MOR From altoids to zima : the surprising stories behind 125 brand names	658.827 MOS United we brand : how to create a cohesive brand that's seen, heard, and remembered	658.827 NAD Living brands : collaboration + innovation = customer fascination	658.827 NAF Brands rising : ...as products fall	Next

Includes bibliographical references and index

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