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Explorations of marketing in society Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]

Contributor(s): Publication details: Australia Thomson c2007Description: xix, 955 p. : ill. ; 24 cmISBN:
  • 9780324304305
ISSN:
  • 2006101636
Subject(s): DDC classification:
  • 306.34 GUN
Item type: Books
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Assembles academic contributions that have already been published in journals, coupled with invited commentaries. Includes bibliographical references and index

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