Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation Tom Watson & Paul Noble

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Publication details: London Kogan Page Limited 2008Edition: 2nd edDescription: iv, 252 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Barcode
English Books	Anna Centenary Library 6TH FLOOR, B WING	659.2072 WAT (Browse shelf(Opens below))	pbk	Available	311737

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Previous	659.2068 CRO Managing a public relations firm for growth and profit	659.2068 MRA "Theory, Practice and Techniques in Public Relations"	659.20681 LYN Start Your Own Public Relations Business :	659.2072 WAT Evaluating public relations : a best practice guide to public relations and evaluation planning, research & evaluation	659.2094 MOR Public relations for the new Europe	659.2094 RUL Public relations and communication management in Europe : a nation-by-nation introduction to public relations theory and practice	659.2095 DEV Public relations in Asia Pacific : communicating effectively across cultures	Next

Includes bibliographical references and index

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