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Ethnography for marketers : a guide to consumer immersion Hy Mariampolski

By: Publication details: Thousand Oaks, CA SAGE Publications 2006Description: xii, 252 p. ; 24 cmISBN:
  • 9780761969471
ISSN:
  • 2005003610
Subject(s): DDC classification:
  • 658.834 MAR
Item type: Books
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Current library Call number Status Date due Barcode
Anna Centenary Library 658.834 MAR (Browse shelf(Opens below)) Available 160944

Includes bibliographical references (p. 235-238) and index

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