Essentials of marketing : a global-managerial approach

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Publication details: Boston McGraw-Hill 2006Edition: 10th edDescription: xli, 638 p. : col. ill. ; 28 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 PER (Browse shelf(Opens below))	Available		407559

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Previous	658.8 PAT Another South Asia (Hb)	658.8 PEP Enterprise one to one : tools for competing in the interactive age	658.8 PER Market-led strategic change : a guide to transforming the process of going to market	658.8 PER Essentials of marketing : a global-managerial approach	658.8 PER Learning aid for essentials of marketing learning aid	658.8 PER Learning aid for use with basic marketing	658.8 PER Learning aid for use with essentials of marketing : a marketing strategy planning approach	Next

Includes Index

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