Museum marketing : competing in the global marketplace edited by Ruth Rentschler and Anne-Marie Hede

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Publication details: Amsterdam ; Boston Butterworth-Heinemann 2007Description: xxvi, 270 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Barcode
English Books	Anna Centenary Library 3RD FLOOR, A WING	069.0688 REN (Browse shelf(Opens below))	pbk	Available	331359

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Previous	069.0285 BHU Museums : a new era of technology	069.0285 KEE Digital collections : museums and the information age	069.068 WAL Consumer research for museum marketers : audience insights money can't buy	069.0688 REN Museum marketing : competing in the global marketplace	069.071 LEI Learning conversations in museums	069.07402542 DAL Museums and special collections in the United Kingdom	069.083 NOR Children's museums : an American guidebook	Next

Includes bibliographical references and index

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