Emotion marketing : the Hallmark way of winning customers for life Scott Robinette and Claire Brand ; with Vicki Lenz

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Publication details: New York McGraw-Hill 2001Description: xvii, 247 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 ROB (Browse shelf(Opens below))	Available		491331

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Previous	658.8 RIE Marketing warfare	658.8 RIN Decisions in marketing : cases and text	658.8 RIX Essential marketing skills	658.8 ROB Emotion marketing : the Hallmark way of winning customers for life	658.8 ROE Marketing professional services : winning new business in the professional services sector	658.8 ROS Buzz : real-life lessons in word-of-mouth marketing	658.8 ROS Convergence marketing : combining brand and direct for unprecedented profits	Next

Includes bibliographical references (p. 233-237) and index

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