Designing brand identity : an essential guide for the entire branding team Alina Wheeler

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Publication details: Hoboken, N.J John Wiley & Sons 2009Edition: 3rd edDescription: ix, 310 p. : ill. (chiefly col.) ; 29 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 WHE (Browse shelf(Opens below))	Available		127134

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Previous	658.827 VIN Accidental branding : how ordinary people build extraordinary brands	658.827 WAL Buying in : what we buy and who we are	658.827 WER Building brands & believers : how to connect with consumers using archetypes	658.827 WHE Designing brand identity : an essential guide for the entire branding team	658.827 WIE Brand identity now ! : winning brands from around the world.erfolgreiche Marken aus der ganzen Welt.marques à succès dans le monde	658.827 WIL Citizen brands : putting society at the heart of your business	658.827 WRE ProfitBrand : how to increase the profitability, accountability & sustainability of brands	Next

Includes bibliographical references (p. 292-293) and index

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