Database marketing: analyzing and managing customers Robert C. Blattberg, Byung-do Kim, Scott A. Neslin

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Publication details: New Delhi Springer (India) PVT Ltd 2010Description: vii, 871 p. 23 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Barcode
English Books	Anna Centenary Library	658.872 BLA (Browse shelf(Opens below))	pbk	Available	324628

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Previous	658.872 BHA Electronic commerce : framework, technologies and applications	658.872 BIR Commonsense direct & digital marketing	658.872 BIR Common Sense Direct & Digital Marketing	658.872 BLA Database marketing: analyzing and managing customers	658.872 BON Optimizing Digital Strategy : how to make informed, tactical decisions that deliver growth	658.872 BON ; 1 Optimizing Digital Strategy : how to make informed, tactical decisions that deliver growth	658.872 BRO Working the crowd	Next

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