Cyberbranding : brand building in the digital economy Deirdre Breakenridge

By:

Publication details: London ; New York Financial Times Prentice Hall 2001Description: xiv, 352, [2] p. : ill. ; 24 cmISBN:

ISSN:

Subject(s):

DDC classification:

Item type: Books

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 BRE (Browse shelf(Opens below))	Available		313448

Previous								Next
Previous	658.827 BHA Personality not included : why companies lose their authenticity--and how great brands get it back	658.827 BHA Personality not included : why companies lose their authenticity--and how great brands get it back	658.827 BLA Trademarks	658.827 BRE Cyberbranding : brand building in the digital economy	658.827 BRU Brand enigma : decoding the secrets of your brand	658.827 BUT Brand Management : People dont buy what you sell	658.827 CAR Dyson : the domestic engineer : how Dyson changed the meaning of cleaning	Next

Includes bibliographical references (p. 330- 341) and index

There are no comments on this title.

to post a comment.

Find us on the map