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Creating passion brands Helen Edwards and Derek Day
Publication details: London Kogan Page 2010Description: xi, 244 p. : ill. ; 25x16 cmISBN:- 9788175545311
- 658.8343 EDW
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.8343 EDW (Browse shelf(Opens below)) | Available | 580600 | ||
| Anna Centenary Library | 658.8343 EDW (Browse shelf(Opens below)) | Available | 580601 |
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| 658.8343 DU The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand | 658.8343 DU The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand | 658.8343 EDW Creating passion brands | 658.8343 EDW Creating passion brands | 658.8343 EDW Creating passion brands : getting to the heart of branding | 658.8343 ELS Managing markets and customers | 658.8343 FIS Elicitation of preferences |
Includes bibliographical references and index
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