Creating demand : generate cool, custom marketing ideas Gerardo V. Tabío & Sally Beamer

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Publication details: Amherst, NY Prometheus Books 2009Description: 337 p. : ill. ; 23 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 TAB (Browse shelf(Opens below))	Available		278486

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Previous	658.8 SUM Essentials of marketing	658.8 SUN Creating experiences in the experience economy	658.8 SZE Marketing	658.8 TAB Creating demand : generate cool, custom marketing ideas	658.8 TAD Critical marketing : contemporary issues in marketing	658.8 TAT Marketing power plays : how the world's most ingenious marketers reach the top of their game	658.8 THO The marking enterprise : business success and societal embedding	Next

Includes bibliographical references and index

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