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Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity
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Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity
Lesley Everett
By:
Everett, Lesley
Publication details:
London
Kogan Page
2016
Description:
xii, 192 pages : illustrations ; 23 cm
ISBN:
9780749471378
ISSN:
2015040425
Subject(s):
Branding (Marketing)
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Strategic Planning
Consumer behavior
Corporate culture
DDC classification:
658.827 EVE
Item type:
Books
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658.827 ELL
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