Conversational capital : how to create stuff people love to talk about by Bertrand Cesvet ; with Tony Babinski & Eric Alper

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Publication details: Upper Saddle River, N.J FT Press 2009Description: xxii, 181 p. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 CES (Browse shelf(Opens below))	Available		296661

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Previous	658.827 BRU Brand enigma : decoding the secrets of your brand	658.827 BUT Brand Management : People dont buy what you sell	658.827 CAR Dyson : the domestic engineer : how Dyson changed the meaning of cleaning	658.827 CES Conversational capital : how to create stuff people love to talk about	658.827 CHE Understanding brands	658.827 CHE From brand vision to brand evaluation : strategically building and sustaining brands	658.827 CHE Creating powerful brands in consumer, service and industrial markets	Next

Includes bibliographical references and index

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