Convergence marketing : running with the centaurs : strategies for reaching the new hybrid consumer Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther

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Publication details: Upper Saddle River, NJ Financial Times Prentice Hall 2002Description: xxviii, 336 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 WIN (Browse shelf(Opens below))	Available		314317

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Includes bibliographical references and index

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