Consumer behaviour and branding : concepts, reading and cases : the Indian context S. Ramesh Kumar

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Publication details: New Delhi Pearson Power 2009Description: xv, 607 p. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8342 RAM (Browse shelf(Opens below))	Available		94843

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Previous	658.8342 PET Consumer behavior and marketing strategy	658.8342 PET Consumer behavior and marketing strategy	658.8342 PSY Journal of consumer psychology	658.8342 RAM Consumer behaviour and branding : concepts, reading and cases : the Indian context	658.8342 RAT The why of consumption : contemporary perspectives on consumer motives, goals and desires	658.8342 RIC Understanding customers	658.8342 SCH Customer experience management : a revolutionary approach to connecting with your customers	Next

Includes bibliographical references and index

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