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Consumer behavior and culture : consequences for global marketing and advertising Marieke de Mooij
Publication details: Thousand Oaks, CA SAGE Publications c2004Description: xiv, 345 p. : ill. ; 26 cmISBN:- 9780761926696
- 2003006597
- 658.8342 MOO
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.8342 MOO (Browse shelf(Opens below)) | Available | 160001 |
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| 658.8342 MAR Habit : the 95% of behavior marketers ignore | 658.8342 MCE Cases in consumer behaviour : volume 2 | 658.8342 MCG Business : consumer behavior | 658.8342 MOO Consumer behavior and culture : consequences for global marketing and advertising | 658.8342 NEW Behaviour management in the classroom : a transactional analysis approach | 658.8342 OSH The marketing power of emotion | 658.8342 PET Consumer behavior & marketing strategy |
Includes bibliographical references and index
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