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Consumer behavior : concepts and applications David L. Loudon, Albert J. Della Bitta

By: Contributor(s): Publication details: New Delhi Tata McGraw Hill Education 2010Edition: 4th edDescription: xxiii, 788 p. : ill. ; 25 cmISBN:
  • 9780070473812
ISSN:
  • 78011083
Subject(s): DDC classification:
  • 658.834 LOU
Item type: Books
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