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Consumer behavior : building marketing strategy Del I. Hawkins, David L. Mothersbaugh

By: Contributor(s): Publication details: Boston McGraw-Hill Irwin 2010Edition: 11th edDescription: xxii, 778 p. : ill. ; 27 cmISBN:
  • 9780077294106
ISSN:
  • 2008044958
Subject(s): DDC classification:
  • 658.83420973 HAW
Item type: Books
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Current library Call number Status Date due Barcode
Anna Centenary Library 658.83420973 HAW (Browse shelf(Opens below)) Available 407442

Includes bibliographical references and index

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