Making marketing happen : how great companies make strategic marketing planning work for them Brian D. Smith

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Publication details: London ; New York Butterworth - Heinemann 2005Description: xiii, 377 p. : ill. ; 24 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 SMI (Browse shelf(Opens below))	Available		331337
Anna Centenary Library	658.802 SMI (Browse shelf(Opens below))	Available		550381

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Previous	658.802 SCA Ambush marketing : game within a game	658.802 SCH Marketing strategy : customers and competition	658.802 SIR Integrated marketing communications - a strategic approach	658.802 SMI Making marketing happen : how great companies make strategic marketing planning work for them	658.802 SMI Making marketing happen : how great companies make strategic marketing planning work for them	658.802 SMI Marketing communications : an integrated approach	658.802 SMI The handbook of marketing communication	Next

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