Connecting with consumers : marketing for new marketplace realities Allan J. Kimmel

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Publication details: Oxford Oxford University Press 2010Description: xvi, 333 p. : ill. ; 26 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 KIM (Browse shelf(Opens below))	Available		108258

Includes bibliographical references (p. 305-324) and index

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