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Competitive identity : the new brand management for nations, cities and regions Simon Anholt

By: Publication details: Basingstoke, Hampshire ; New York Palgrave Macmillan 2007Description: xiii, 134 p. : ill. ; 24 cm.(cloth)ISBN:
  • 9780230500280
ISSN:
  • 2006050177
Subject(s): DDC classification:
  • 910.688 ANH
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Includes bibliographical references (p. 129) and index

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