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CIM coursebook : the marketing planning process
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CIM coursebook : the marketing planning process
Ray Donnelly and Graham Harrison; edited by Phil Megicks
Contributor(s):
Donnelly, Ray
Harrison, Graham
Megicks, Phil
Chartered Institute of Marketing
Publication details:
Oxford ; Boston
Butterworth-Heinemann
2009
Description:
xv, 240 p. : ill. ; 25 cm
ISBN:
9781856177160
Subject(s):
Marketing
Marketing - Management
Marketing - Planning
DDC classification:
658.8 DON
Item type:
Books
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Anna Centenary Library
658.8 DON (
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Includes index
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